Originally published April 20, 2016

by Baltimore magazine

Everyone’s favorite socially conscious eyewear brand, Warby Parker, is the latest addition to Harbor East’s booming luxury district. The new store, nestled between Sassanova and the recently opened Brooks Brothers, will be the brand’s only retail location in the area, offering customers immediate access to its designer frames.

“Baltimore to some extent is in the blood of the family,” says one of the companies co-founders Neil Blumenthal, referring to other co-founder Jeff Raider, a Johns Hopkins alum. “The city has such a rich literary history and Warby Parker actually comes from two early Jack Kerouac characters—Warby Pepper and Zagg Parker. The brand stands for fun, creativity, and doing good in the world and we always felt that writers best represent that.”

The store even pays homage to our very own macabre writer with their cutting edge “point of everything” system, also known as POE. The application will run off of iPad minis that will be located in the store and are connected to the company’s backend, making it easy to access customer records, order history, and prescriptions. For indecisive shoppers, POE will also allow you to bookmark images of yourself in frames you like to show to friends and family, and will immediately send you a formatted email with an add to cart button so you can finish the transaction at home.

Read full article