October 24th, 2013

Under Armour Opening New York Brand House Store in 2014

Originally published October 24, 2013

by Sarah Meehan, BBJ


Under Armour is moving into the Big Apple.

The Baltimore sportswear company will open a brand house in New York’s SoHo neighborhood in the spring of 2014.

The Lower Manhattan store will be slightly larger than Under Armour’s (NYSE: UA) 8,000-square-foot brand house in Harbor East, said Brad Dickerson, the company’s chief financial officer.

“It will enable us to bring a local Under Armour story to New York and millions of tourists that make their way there as well,” Under Armour CEO Kevin Plank said on a conference call with investors Thursday.

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