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February 15th, 2013

Under Armour Debuts Harbor East “Brand House Store”

Originally published February 15, 2013

by Ryan Sharrow

Under Armour Inc.’s new Harbor East store makes thing one thing clear: The sportswear maker’s connection to Baltimore.

The 8,000-square-foot “Brand House” — Under Armour’s first full-price store in Baltimore — includes themed merchandise showcasing local neighborhoods like Hampden and Federal Hill. Some shirts include the iconic “Mr. Boh,” while others say “Hon.” Two loading dock doors outside the store, set to open Saturday, pay tribute to legendary Baltimore Ravens linebacker Ray Lewis, who has an endorsement deal with Under Armour.

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